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WDI Committee Develops Marketing Plan |
The chairman of the WDI Committee has worked diligently with the executive staff and other committee members to develop a marketing plan and supporting materials for the VPMA Certified WDI Inspector program. The program now boasts its own custom designed logo. In addition a patch, tri-fold brochure, rip-card, and press-releases are available as helpful marketing pieces members can use to educate customers, realtors and others about the WDI Inspectors their companies have trained.
To order VPMA WDI Inspector marketing materials log in to the "Members Only" section of the website and go to the WDI page. If you have not requested a log in name and password, use the link at the bottom of the left hand column of the main page to do so.
VPMA has also initiated a new marketing effort in 2008 to continue efforts to educate Realtors about the VPMA Certified WDI Inspector Program. The marketing effort utilizes email lists of Realtors in different regions of the state through a newsletter diseminating website called ecampaignpro.com.
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