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Public Relations Committee |
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General Information
The committee distributes quarterly press releases to media outlets in Virginia. The press releases focus on an appropriate topic for the time of year or events that are occuring. The consistent message in all press releases is to direct homeowners to seek profesional pest management services. The committee ensures that the media list is kept current by obtaining an updated media list from the PPMA each year.
The committee also submits a request to the Virginia Governor each year asking him to proclaim April as Pest Managment Month, emphasising the importance of the pest management industry's protection of health and property for the citizens of the Commonwealth.
The committee also establishes local representatives in each region to be prepared to react and resond to any media event.
Current Committee News
A letter was sent to Governor Kaine asking him to declare April as Pest Management Month.
Chairperson: Brian Delaney
Public Relations Committee Bylaw Definition: It shall be the duty of the Public Relations Committee to issue press releases designated to stimulate public interest in the pest management industry, to prepare advertising copy and other data which will aid the membership and result in an enlightened public acceptance of the industry; to survey potential markets for pest management services, to aid in the preparation of Association promotional activities, and to further goodwill with uses of pest management services.
The Public Relations committee has once again attained a proclamation from the Gorernor to declare April as Pest Management month. In keeping with this procolamation, a press release was sent to 500 media outlets to promote this proclamation.
The committee regularly submits time-sensitive press releases that discuss an appropriate pest management topic and always encourages consumers to hire a professional.
The committee will also be developing a tradeshow package that members can use to promote the industry at regional tradeshows and community events.
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